Marketing
Tin Roost Marketing
When Tin Roost partnered with us, their goal was simple: maintain strong foot traffic during the slower months of the year. Located in North Liberty near Iowa City, Tin Roost is a locally owned restaurant known for its scratch kitchen, expansive patio, and vibrant social atmosphere that draws crowds during summer and holiday seasons. However, like many restaurants, traffic naturally dipped during colder months outside of major holidays. Our mission was to develop a Google Search advertising strategy that captured high-intent local searches from people actively looking for restaurants, sports bars, and places to eat nearby. By targeting location-based queries and optimizing campaigns around peak dining hours and local demand, we positioned Tin Roost to appear at the exact moment potential guests were deciding where to eat. The result was a steady stream of new customers discovering the restaurant through search, helping maintain consistent traffic and visibility even during the traditional off-season.
Tin Roost
Client Name
Restaurant
Industry
6 Months
Project Duration
Tin Roost, a popular sports bar and restaurant located near Iowa City, partnered with us to strengthen their digital visibility during the slower months of the year. While the restaurant experiences strong traffic during summer patio season and major holidays, maintaining consistent customer flow during the off-season presented a challenge. Their goal was to capture high-intent local searches from people actively looking for restaurants, sports bars, and places to eat nearby. The project focused on developing a targeted Google Search advertising strategy designed to place Tin Roost in front of potential customers at the exact moment they were deciding where to dine.
Challenges
Like many restaurants, Tin Roost faced seasonal fluctuations in foot traffic. While their reputation and atmosphere attracted strong crowds during peak months, visibility during colder seasons relied heavily on existing customers and word of mouth. In addition, many potential guests searching for restaurants or sports bars in the area were discovering competing establishments through Google search results. The challenge was to implement a targeted advertising strategy that captured these high-intent searches and positioned Tin Roost as a top dining option when people were actively deciding where to eat.
Solutions
We launched a strategic Google Search advertising campaign focused on high-intent local keywords related to restaurants, sports bars, and dining in the Iowa City and North Liberty area. By targeting users actively searching for places to eat, we ensured Tin Roost appeared at the top of search results during key decision-making moments. Campaigns were structured to prioritize cost efficiency while maximizing visibility, allowing the restaurant to generate consistent impressions and clicks from potential customers looking for nearby dining options.
Our Approach
Search Campaign Strategy
We developed targeted Google Search campaigns focused on location-based keywords such as restaurants near me, sports bars in Iowa City, and places to eat in North Liberty. This ensured Tin Roost appeared when users were actively searching for dining options.
High-Intent Keyword Targeting
Rather than casting a wide net, we focused on search queries that indicated strong purchase intent. This allowed the campaigns to capture users who were already planning to visit a restaurant.
Budget Optimization & Performance Monitoring
Campaigns were continuously monitored and optimized to maintain strong click-through rates while keeping cost-per-click low. Adjustments to keyword targeting and bidding strategy ensured the campaign remained efficient while generating consistent traffic.
Local Visibility Expansion
By positioning Tin Roost prominently in search results, we helped expand their reach to new customers in the surrounding area who may not have been familiar with the restaurant.
Key Deliverables
Google Search advertising campaign targeting local dining and sports bar keywords
High-intent keyword strategy designed to capture nearby restaurant searches
Campaign optimization to maintain strong CTR and cost-efficient CPC
Expanded visibility across Google search results during off-season months
A scalable advertising system designed to drive consistent discovery and foot traffic throughout the year
Tin Roost
tinroost.com
Tin Roost is a locally loved sports bar and restaurant located near Iowa City, Iowa, known for its lively atmosphere, scratch-made food, and expansive patio dining experience. The restaurant blends the energy of a modern sports bar with the comfort of a neighborhood gathering spot, making it a popular destination for game days, casual dinners, and nights out with friends. With a menu featuring elevated bar favorites, craft drinks, and a welcoming social environment, Tin Roost has built a strong reputation as a go-to destination for both locals and visitors looking for great food, drinks, and a vibrant place to gather.
Location
Iowa
Project Year
2026
Results
60,000+ impressions from high-intent local restaurant searches.
4.5% click-through rate across targeted Google Search campaigns.
Average $0.95 CPC driving cost-efficient traffic to the restaurant.
