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Why Framer is the Ultimate Choice for High-Performance Startup Websites
Discover why Framer is the secret weapon for high-performance startup websites. Nextus Digital Solutions explains the 'Direct-to-Web' workflow, AI automation integration, and how to scale from Seed to Series B without the 'Cost of Delay.'

In the high-stakes world of early-stage growth, your website isn’t just a digital brochure; it is your most important salesperson, your 24/7 brand ambassador, and the foundation of your entire marketing engine. For a startup, the dilemma is often a binary choice: launch quickly with a generic template that lacks performance, or wait months for a custom build that drains your runway.
At Nextus Digital Solutions, we’ve seen founders get stuck in this "development purgatory." This is exactly why we operate as a web design agency Framer specialists rely on. Framer has bridged the gap between rapid deployment and high-end, custom performance.
If you are a founder or marketing lead looking for a digital marketing agency for startups, you need to understand why Framer, and the right partner to execute it, is the "unfair advantage" you’ve been looking for.
The "Racecar" Metaphor: Speed Without Compromise
In the startup ecosystem, speed is the only currency that truly matters. If your product is ready but your website is stuck in a three-month development cycle, you are losing market share every single day. Every delayed landing page, missing campaign page, or outdated homepage message creates friction between your business and revenue.
Framer allows us to bypass the traditional "design-to-code" handoff, which is where most projects lose momentum and clarity. Think of Framer as a high-performance racecar engine. In the hands of a senior-level team, it allows for a design-first workflow that goes straight to production. This isn't "no-code" in the sense of limited capability; it is "direct-to-web" execution.
For startups, that difference is enormous. Traditional workflows often look like this:
Strategy and wireframes
Figma design mockups
Developer interpretation
Front-end coding
QA rounds
Revision loops caused by mismatched expectations
Final launch after weeks or months of back-and-forth
A Framer-led workflow compresses that system dramatically:
Strategy and conversion planning
Real design created in the live build environment
Immediate responsive behavior testing
Faster stakeholder feedback
Launch and iteration without rebuilding from scratch
The result is not just faster production. It is less strategic drift. Your original vision stays intact because the same system shaping the design is also shipping the experience.
> Golden Nugget: Speed to market is not just about the launch date; it’s about the speed of iteration. A startup that can test three different landing pages in the time it takes a competitor to launch one will always win the conversion war.
By utilizing Framer, we provide our clients with unmatched speed. We don't outsource our work to third-party developers who don't understand your vision. Our senior-level, in-house team handles every pixel and every line of logic, ensuring that your "racecar" is tuned perfectly from day one.
Why Speed Matters More for Startups Than Established Brands
Large enterprises can survive inefficiency for a while. Startups usually cannot. You are operating with:
Limited runway
A small team wearing multiple hats
Constant pressure from investors, users, and competitors
Messaging that may evolve every quarter as you refine product-market fit
That means your website cannot be treated like a static brochure. It has to function as a living growth asset that can keep pace with your business model, go-to-market strategy, and offer positioning.
When your website is slow to update, several problems show up fast:
Your paid traffic lands on outdated messaging
Your sales team pitches a story your site does not support
Your SEO content engine stalls because publishing becomes cumbersome
Your product launch timeline gets held hostage by development bandwidth
The numbers don't lie. Slow execution compounds into slow growth.
The Strategic Advantage of Direct-to-Web Execution
The real advantage of Framer is not simply that it helps you launch quickly. It is that it lets your startup operate with a different rhythm. Instead of treating the website like a one-time project, you begin treating it like an active part of your growth engine.
That changes how you work:
Campaign pages can be spun up quickly for ads or product releases
Homepage messaging can evolve as positioning sharpens
Landing pages can be tested against different audiences and psychographics (the attitudes, motivations, and buying triggers behind user behavior)
Teams can collaborate around a live asset instead of static mockups
Strategic Anchor: In startup growth, the winner is rarely the company with the best internal intentions. It is the one that turns strategy into live market feedback the fastest.
Technical Deep Dive: Direct-to-Web Workflow vs. Traditional Figma-to-Developer Handoff
For many founders, the phrase "design handoff" sounds harmless. In practice, it is usually where timelines expand, budgets blur, and quality gets diluted. This is the hidden plumbing of web production, and if the pipes are inefficient, the entire house slows down.
The Traditional Figma-to-Developer Model
In a conventional web project, design and development are separate layers:
A strategist or designer creates wireframes
Visual designs are finalized in Figma
Files are handed to a developer
The developer interprets spacing, interactions, responsiveness, and animation behavior
QA reveals inconsistencies
Revision rounds begin
That process introduces several business problems:
Interpretation gaps: Developers are often forced to "guess the intent" behind animations, layouts, or hierarchy
Responsive inconsistencies: Desktop designs may be polished while mobile behavior becomes an afterthought
Extra QA cycles: Stakeholders compare the built site to the design file and find dozens of small mismatches
Longer approval loops: Every requested change must move back through the development queue
Cost inflation: Minor updates become billable development tasks
This is why traditional handoff models often feel like building from blueprints that were never designed for the actual terrain.
How Framer Changes the Production Model
Framer collapses the gap between concept and execution. Instead of treating design as a separate artifact that must be translated later, the design becomes the live production environment.
That means:
The layout behavior is real from the start
Breakpoints are actively tested while designing
Animation and interaction logic are defined in the same place the site is published
Stakeholders review something much closer to the final experience much earlier
Here is the practical comparison:
Why This Matters to Founders and Marketing Teams
If you are a founder, you care about momentum. If you are a marketing lead, you care about control. A direct-to-web workflow supports both.
With Framer:
Your homepage does not need a full dev sprint for copy or layout refinements
Your demand generation team can launch campaign-specific pages faster
Your product team can support launches without fighting for engineering resources
Your branding updates can roll out consistently across the site with less operational drag
This is the difference between a workflow that behaves like a bureaucracy and one that behaves like a growth system.
Where Traditional Handoff Still Breaks Down
Even with strong teams, handoff models struggle when startups need:
Frequent messaging pivots
New feature pages every month
Investor-facing polish with marketing-grade speed
Fast SEO publishing across multiple content clusters
Tight alignment between sales, ads, product, and web updates
Those are not edge cases for startups. They are normal operating conditions.
Our Take: The old workflow was built for organizations where design, development, and marketing operate in separate silos. Startups win when those silos collapse. Framer helps make that collapse practical.
Strategic Anchor: A direct-to-web workflow removes translation friction, and reducing translation friction is one of the fastest ways to improve time-to-revenue.
High-Performance: The Engine Under the Hood

A common misconception is that ease of use equals poor performance. For a digital marketing agency for startups, performance is non-negotiable. If your site takes more than three seconds to load, your cost-per-acquisition (CPA) on Google and Meta ads will skyrocket.
Framer sites are built on a modern infrastructure that prioritizes Core Web Vitals.
Speed: Framer automatically optimizes images, uses global CDNs, and outputs incredibly clean code.
Responsiveness: Unlike older platforms, Framer's layout engine ensures your site looks just as intentional on an iPhone as it does on a 27-inch monitor.
Interaction: Smooth, app-like animations come standard. These aren't just "eye candy"; they reduce bounce rates by keeping users engaged with your content.
Why Performance Is a Revenue Issue, Not Just a Technical Issue
A slow website is not just a bad user experience. It is a leak in your funnel. Founders sometimes think of speed as a developer concern, but in reality, it affects:
Conversion rate: Slow pages create hesitation and abandonment
Ad efficiency: Better landing page experience can support stronger paid media outcomes
SEO visibility: Search engines favor pages that deliver faster and more stable experiences
Brand trust: A clunky experience makes even a great startup look less credible
Your website is often the first handshake a buyer has with your brand. If that handshake is delayed, awkward, or unstable, you start the relationship in a deficit.
The Core Web Vitals Advantage
Framer helps support strong performance by reducing many of the common bloat points that drag down legacy CMS websites. For startup teams, that matters because you usually do not have time to constantly troubleshoot plugin conflicts, theme debt, or front-end patchwork.
Key performance factors include:
Efficient asset delivery: Optimized media and CDN distribution reduce load times globally
Cleaner front-end output: Less unnecessary code means less weight for the browser to process
Responsive consistency: Layout systems behave more predictably across devices
Visual stability: Better structure reduces jarring page shifts that hurt usability and performance metrics
What This Means in Practical Startup Terms
If you are running:
A product waitlist campaign
A SaaS demo funnel
A startup launch announcement
Investor traffic to a press-ready homepage
Paid acquisition into feature-specific landing pages
Then performance is not optional polish. It is a growth multiplier.
A faster site helps you:
Capture more value from each visitor
Waste less money on paid clicks
Support better user flow from first impression to conversion
Build a stronger technical foundation for content and campaign expansion
Our Take: Many agencies still push complex, bloated CMS solutions because they can bill more hours for maintenance. We take the opposite approach. We want your site to be lean, fast, and scalable so you can spend your budget on paid advertising and growth, not fixing broken plugins.
Strategic Anchor: Performance is not a vanity metric. It is the engine efficiency of your revenue machine.
SEO Capabilities: Visibility in a Crowded Market

Search Engine Optimization (SEO) is often the "black box" of web design. Founders worry that a design-focused platform might "index" (the process of search engines finding and cataloging your site) poorly.
As an AI SEO focused agency, we’ve put Framer to the test. It provides all the "signature handshakes" Google looks for:
Semantic HTML: Search engines can easily read the hierarchy of your content.
Automatic Sitemaps: Framer handles the technical "blueprints" that tell Google where your pages are.
High-Speed Hosting: Google rewards fast sites with higher rankings.
Metadata Control: Every page, image, and social share link can be meticulously optimized for transactional keywords (keywords that signal a user is ready to buy).
Why SEO for Startups Requires More Than Basic Settings
Early-stage companies do not have the luxury of waiting a year for organic momentum to "maybe" show up. You need a site structure that supports search visibility from the beginning.
That means your website should be built to support:
Clear page hierarchy
Search-friendly headings and internal linking
Fast crawlability (how efficiently search engines can access your site)
Conversion-focused service and feature pages
Content publishing that aligns with both informational and transactional intent
Framer does not replace strategy, but it does give your strategy a stronger delivery vehicle.
SEO Advantages That Matter in Practice
For startup teams, the most valuable SEO benefits are often operational:
You can publish or update content faster
Technical hygiene is easier to maintain
Design changes do not require rebuilding entire templates
Metadata and page structure can be adjusted without heavy development support
That speed matters because SEO is rarely a one-and-done activity. It is an iterative system built on:
Search intent research
Content expansion
internal linking refinement
page experience improvements
conversion optimization after rankings improve
A Better Platform for Search-Driven Experimentation
If your team wants to test:
A service page targeting a new vertical
A landing page focused on a high-intent keyword cluster
A location page strategy
A resource hub for top-of-funnel discovery
Framer gives you a more agile environment to do that work without turning every SEO move into a development project.
When we built the Dylte web design project, the focus was on ensuring that high-end aesthetics didn't come at the cost of organic visibility. The result was a site that not only looked world-class but also served as a lead-generating engine.
Strategic Anchor: Good SEO is not just about being found. It is about building a digital property that attracts the right visitors and converts them once they arrive.
Case Study Scenarios: Where Framer Outperformed Other CMS Platforms for Startups
Not every startup needs the same website architecture. But many do need the same business outcome: launch quickly, look credible, iterate often, and convert traffic efficiently. This is where Framer frequently pulls ahead of heavier or more restrictive platforms.
Scenario 1: The Pre-Seed SaaS Startup That Needs Credibility Fast
A pre-seed SaaS company usually needs to achieve several goals at once:
Explain a complex product clearly
Collect demo requests or waitlist signups
Look polished enough for investors and early adopters
Update messaging rapidly as product-market fit becomes clearer
On a traditional custom stack, that often means long lead times and more cost than the company can justify. On a rigid template builder, it may launch quickly but fail to communicate trust, product depth, or brand differentiation.
Why Framer wins in this scenario:
Faster launch with custom design quality
Smooth product storytelling through animation and scroll-based structure
Better agility for homepage and feature-page revisions
Easier alignment between brand, product narrative, and conversion flow
Scenario 2: The Startup Running Aggressive Paid Acquisition
If you are spending on Google or Meta, you need landing pages that can be created, tested, and refined without engineering bottlenecks.
Many CMS platforms slow this down because:
Landing page templates are too restrictive
Design edits require dev involvement
Performance degrades as plugins accumulate
Campaign teams cannot move independently
Why Framer wins in this scenario:
High-speed page creation for targeted campaigns
Strong visual control over page structure and CTA hierarchy
Better performance support for ad traffic
Faster A/B-style iteration through rapid page duplication and adjustment
Scenario 3: The Services Startup Repositioning for a Higher-Value Market
A startup or young agency moving upmarket often needs a website that feels more premium, more intentional, and more strategically structured.
This is where older CMS setups can become dead weight:
Existing templates look generic
Visual systems feel dated
Customizing key conversion flows becomes messy
Publishing changes requires too much friction
Why Framer wins in this scenario:
More modern visual presentation
Easier rollout of refined messaging and hierarchy
Cleaner path to custom interactions that elevate trust
Stronger collaboration between design strategy and execution
Scenario 4: The Content-Led Startup Building Topical Authority
For companies investing in SEO, educational content, or thought leadership, publishing speed and consistency matter.
A startup choosing between platforms needs to consider:
How fast new content can go live
Whether layouts stay clean and branded
How easy it is to maintain internal linking and content structure
Whether the platform introduces technical debt over time
Why Framer wins in this scenario:
Faster deployment of branded content experiences
Cleaner, more flexible design control than many entry-level builders
Less reliance on patchwork plugins
Easier alignment between content strategy and site-wide design consistency
Comparison Framework: Framer vs. Common Startup Alternatives
Expert Perspective: The right platform is never just a design choice. It is an operational decision. Framer tends to outperform when startups need premium presentation without sacrificing speed, flexibility, or marketing control.
Strategic Anchor: The best website platform for a startup is the one that shortens the path between market insight and execution.
Control and Transparency: The "Founder-Friendly" Dashboard

One of the biggest pain points for startups working with a traditional web design agency is the feeling of being "locked out" of their own site. You shouldn't have to call a developer every time you want to change a headline or add a blog post.
The Framer CMS is designed for transparency. Once we build the foundation, we hand over a dashboard that is as intuitive as a Google Doc. This empowers your team to:
Update content in real-time.
Launch new marketing campaigns without technical friction.
Maintain brand consistency through global styles.
Why Founder Control Changes the Entire Marketing Equation
A website becomes more valuable when your team can actually use it. Founder-friendly control means:
Launching seasonal or campaign messaging faster
Publishing proof points like testimonials, logos, and case studies without delay
Updating headlines as your positioning evolves
Keeping your site aligned with sales conversations, not six weeks behind them
That level of control creates a stronger operating rhythm between your:
Brand strategy
Sales process
Paid media campaigns
SEO content roadmap
CRM and lead management workflows
What Transparency Really Looks Like in Practice
Transparency is not just about giving you a login. It is about building a system your team can understand and trust.
That includes:
Clean page structures
Reusable CMS patterns
Clear ownership over content updates
Less dependency on a technical middleman
Better visibility into what is custom, what is editable, and what supports conversion
Expert Perspective: At Nextus, we believe in Total Transparency. Our clients see exactly what we are doing, with no hidden outsourcing or "agency fluff." We don't just build you a site; we build you a tool that you actually know how to use. This reduces long-term costs and ensures your digital presence can evolve as fast as your business does.
Strategic Anchor: A founder-friendly site is not just easier to manage. It is easier to monetize because your team can act on opportunities while they are still fresh.
The Cost of Delay: What Slow Development Cycles Really Cost a Startup
Startups often underestimate the financial drag of slow website execution because the cost is distributed across multiple functions. It does not always show up as one invoice. It shows up as missed opportunities.
Direct Costs of Waiting
When development cycles stretch, startups often absorb:
Extra strategy and project management hours
More revision rounds
Higher engineering dependency
Delayed launch of paid campaigns
Lost momentum on product announcements or fundraising support
But the bigger cost is usually indirect.
Hidden Revenue Costs
If your website launch is delayed by 30, 60, or 90 days, what else gets delayed?
Lead generation from organic traffic
Conversion data from live campaigns
SEO indexing on new pages
Sales enablement from updated service or product messaging
Customer trust from having a polished digital presence
This is the startup version of leaving your storefront under construction while competitors keep their doors open.
A Simple Cost-of-Delay Framework
Here is a practical way to think about it:
Now put rough numbers behind it. If a startup expects even:
1,500 monthly visitors from launch campaigns
a 2% lead conversion rate
30 qualified leads per month
and one or two closed deals from that flow
Then every month of delay can mean real pipeline loss, not just inconvenience.
Why Slow Cycles Hurt Early-Stage Companies More
Established companies may survive inefficient production because brand recognition can compensate for execution lag. Startups do not have that cushion. You are still building trust, authority, and awareness simultaneously.
A slow site rollout impacts:
Investor perception
partnership opportunities
recruiting credibility
product education
go-to-market agility
The cost of delay is not theoretical. It is operational gravity.
> Golden Nugget: In startup growth, delayed execution behaves like compound interest in reverse. Every week you wait reduces the total value your website could have been creating.
The Better Alternative
Framer helps reduce cost of delay because it supports:
Faster launch cycles
Faster updates after launch
Less translation loss between strategy, design, and production
Better collaboration between marketing and execution
Strategic Anchor: The true cost of a website is not just what you pay to build it. It is what your business loses while waiting for it.
How Framer Integrates With Modern AI Automation Tools to Create a Growth Machine
A high-performance startup website should not operate like an isolated brochure. It should behave like the front-end intake system for your entire growth operation. That is where Framer becomes especially powerful when paired with automation.
From Website to Workflow Engine
Think of your site as the front door of a building. Every form fill, booking request, newsletter signup, or lead magnet download is someone stepping inside. Without automation, those visitors can pile up in a lobby with nowhere to go. With the right stack, each one gets routed to the correct room instantly.
Framer can be connected into broader operational systems such as:
CRM platforms for lead capture and pipeline tracking
Lead routing workflows that assign contacts by service, geography, or sales stage
Email automation for nurture sequences
Calendar booking tools for demo scheduling
Internal notifications for sales or operations teams
Webhook-based integrations that trigger downstream actions
What a Startup Growth Machine Looks Like
A modern Framer setup can support workflows like:
A visitor lands on a service page from Google Ads
They submit a form for a consultation
Their information is pushed into a CRM
An automation tags the lead by source and interest
The correct team member is notified
A follow-up email or SMS sequence begins automatically
The lead is tracked through the sales pipeline
That is not just a website. That is a growth machine.
Common Automation Use Cases for Startups
Framer sites can support integrations and workflows for:
Contact forms routing into HubSpot, Salesforce, or other CRM systems
Lead qualification flows that separate high-intent inquiries from general contact requests
Event or webinar registrations synced to email platforms
Quote request sequences that notify specific departments
Newsletter onboarding tied to content segmentation
Internal dashboards or automation layers through tools like Zapier or Make
Why This Matters Strategically
When your website is integrated into your operations:
Fewer leads slip through the cracks
Response times improve
Sales gets cleaner source data
Marketing can track performance more accurately
Founders gain a clearer picture of what channels and pages actually drive revenue
This is especially important for small teams. Automation acts like digital leverage. It allows a startup to behave with the coordination of a larger organization without adding unnecessary headcount.
Our Take: A startup site should not just attract traffic. It should classify, route, and activate that traffic. That is where web design, CRM logic, and AI automation start working as one system instead of disconnected tools.
Strategic Anchor: The most valuable startup websites do not stop at conversion. They continue the process by turning interest into organized, actionable pipeline.
Why Nextus? Senior-Level Execution Only
The market is flooded with agencies that promise the world and then outsource the actual work to junior freelancers. This creates a "game of telephone" where your strategy gets lost in translation.
Nextus Digital Solutions is built differently. We provide a full-stack, multi-channel strategy that is executed entirely in-house. When you hire us as your web design agency Framer partner, you are getting senior-level expertise in:
Brand Strategy: Ensuring your visual identity matches your market positioning.
Conversion Optimization: Designing layouts that turn visitors into leads.
AI Automation: Integrating your site with your CRM (Customer Relationship Management) system to streamline your sales pipeline.
Why Execution Quality Matters More Than Platform Choice Alone
Framer is a powerful system, but a powerful system still needs a strategic operator. The platform gives you the engine. The team determines whether that engine is tuned for traction, efficiency, and scale.
That means a strong partner should understand:
How startup messaging evolves at different growth stages
How to structure pages for buyer psychology and conversion intent
How to connect design decisions to paid media, SEO, and outbound sales
How to build systems your internal team can actually maintain
A great-looking site with weak strategy is still a weak asset. The goal is not design for design’s sake. The goal is a website that helps produce:
More qualified leads
Better close support
Faster campaign rollout
Stronger brand trust
Lower friction across the customer journey
The Nextus Difference
Our portfolio speaks for itself. From high-performance supplement brands to complex service providers, we build sites that are measurable and built to scale.
What makes our model different:
Senior-level in-house execution: No outsourcing chain that weakens quality or communication
Speed with transparency: You know what is happening, why it matters, and how it ties to growth
Full-stack thinking: Web, SEO, content, automation, branding, and paid media can work as one system
Scalable decision-making: We build for where your business is going, not just where it is today
Long-Term Scalability: How a Framer Site Grows With a Startup From Seed to Series B
One of the biggest myths in startup web strategy is that "fast" and "scalable" are opposites. In reality, the best systems do both. They help you launch now and expand later without rebuilding the house every time you add a room.
Seed Stage: Clarity, Credibility, and Conversion
At Seed stage, your website usually needs to do a few critical jobs:
Explain your value proposition clearly
Build trust quickly
Capture investor, partner, or customer interest
Support early traction efforts with landing pages and conversion paths
At this stage, Framer is ideal because it allows you to:
Launch quickly without looking generic
Refine your positioning without long dev cycles
Stand up campaign or feature pages as the business evolves
Build a polished brand presence that punches above your size
Series A: Operationalizing Growth
By Series A, the website usually needs to support a broader set of functions:
More detailed product or service pages
Dedicated acquisition landing pages
A content engine for SEO
Team, hiring, and press pages
CRM and automation integrations for lead management
This is where Framer's structure becomes especially valuable. Instead of rebuilding your entire digital presence, you can expand the existing framework with:
New CMS collections
New page templates
Enhanced conversion paths
Better segmentation by audience, offer, or vertical
Series B: Maturity Without Losing Agility
At Series B, the challenge is different. The problem is not just launching fast. It is maintaining consistency and performance while the company gets more complex.
Your site may need to support:
Multiple personas
Larger content libraries
More robust SEO architecture
More sophisticated sales flows
Product launches across multiple categories or markets
A well-structured Framer build can still support that evolution when it is planned correctly from the beginning. The key is designing scalable systems, not just attractive pages.
What Scalability Actually Looks Like
Scalability is not a vague promise. It shows up in practical ways:
Modular page sections that can be reused
CMS-driven content structures for growth
Clear design systems that maintain consistency
Easier campaign launches without reinventing layouts
Less dependency on engineering for every front-end change
The Seed-to-Series-B Website Blueprint
> Golden Nugget: A scalable website is not the one with the most pages. It is the one with the strongest foundation for adding pages, campaigns, and systems without friction.
Strategic Anchor: The right platform should grow with your startup the way a strong foundation supports additional floors, without forcing a rebuild every time the business gets bigger.
Conclusion: Your Strategic Anchor

Choosing the right platform and the right partner is a "non-negotiable" foundation for startup success. Framer provides the technology, but Nextus provides the strategy and execution.
If you are tired of slow turnarounds, lack of transparency, and websites that look great but don't convert, it’s time for a different approach. Your website should be the engine of your growth, not an anchor holding you back.
Framer stands out because it solves multiple startup problems at once:
It shortens the path from strategy to launch
It supports strong performance and SEO foundations
It gives founders and marketers more control
It connects naturally with automation systems that strengthen operations
It scales from early traction to more mature growth stages without unnecessary rebuilds
If you want the ultimate guide takeaway, it is this: your website should behave like infrastructure, not decoration. It should help you test faster, sell faster, and grow with less friction.
Are you ready to build a high-performance digital presence?
Contact Nextus Digital Solutions today and let’s discuss how we can turn your vision into a scalable, lead-generating reality.
Strategic Summary: Framer vs. The Competition
Final Decision Framework for Startups
If you are evaluating whether Framer is the right move, ask yourself:
Do you need to launch quickly without sacrificing design quality?
Do you need a site that marketing can actively use, not just admire?
Do you want fewer handoff delays between strategy and production?
Do you need a website that supports SEO, paid media, and automation together?
Do you want a platform that can grow with you from early traction into scale?
If the answer is yes, Framer is not just a design preference. It is a strategic growth choice.
