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📢 CONTACT US FOR A FREE AUDIT, CONSULTATION, OR BRAND ANALYSIS. WE WANT TO HELP HOWEVER WE CAN 🏁 BUILD YOUR BRAND, SELL THE WOW FACTOR, AND LET US DO THE THINKING AHEAD 🧠
📢 CONTACT US FOR A FREE AUDIT, CONSULTATION, OR BRAND ANALYSIS. WE WANT TO HELP HOWEVER WE CAN 🏁 BUILD YOUR BRAND, SELL THE WOW FACTOR, AND LET US DO THE THINKING AHEAD 🧠
SKYROCKET YOUR IMPRESSIONS
SKYROCKET YOUR IMPRESSIONS
Solstice Watches and their digital marketing case study
Solstice Watches and their digital marketing case study
Discover how we elevated Solstice Watches with dynamic TikTok creatives that turned heads and drove clicks. By combining sleek visuals with trend-driven content, we helped the brand capture new audiences, boost engagement, and make a lasting impact in the luxury watch market.
Discover how we elevated Solstice Watches with dynamic TikTok creatives that turned heads and drove clicks. By combining sleek visuals with trend-driven content, we helped the brand capture new audiences, boost engagement, and make a lasting impact in the luxury watch market.
NOTE - SCROLL DOWN TO VIEW MORE - 2024
Client
Solstice Watches
CAtegory
Startup Agency
TALENT
Nextus Team
Product Duration
3 Months
PLANNING
Before we even touched a camera, we went full detective mode—digging through TikTok analytics, spotting trends, and figuring out what actually makes people stop scrolling. We analyzed everything: viral sounds, hashtag strategies, video formats, and even bigger macro-patterns like how personal branding plays into luxury purchases. Basically, we didn’t just want to hop on trends—we wanted to create content that felt fresh and had staying power.
With a solid strategy in place, we built a content calendar that kept Solstice consistently in front of the right audience. We lined up models, mapped out shots, and crafted a modern approach to luxury watches—one that spoke to a new generation of buyers. The goal? Make high-end timepieces feel aspirational but not out of reach, classic but not outdated. Because let’s be honest—if you’re selling a watch in 2025, you better be able to make it look cool on TikTok.
Before we even touched a camera, we went full detective mode—digging through TikTok analytics, spotting trends, and figuring out what actually makes people stop scrolling. We analyzed everything: viral sounds, hashtag strategies, video formats, and even bigger macro-patterns like how personal branding plays into luxury purchases. Basically, we didn’t just want to hop on trends—we wanted to create content that felt fresh and had staying power.
With a solid strategy in place, we built a content calendar that kept Solstice consistently in front of the right audience. We lined up models, mapped out shots, and crafted a modern approach to luxury watches—one that spoke to a new generation of buyers. The goal? Make high-end timepieces feel aspirational but not out of reach, classic but not outdated. Because let’s be honest—if you’re selling a watch in 2025, you better be able to make it look cool on TikTok.
Before we even touched a camera, we went full detective mode—digging through TikTok analytics, spotting trends, and figuring out what actually makes people stop scrolling. We analyzed everything: viral sounds, hashtag strategies, video formats, and even bigger macro-patterns like how personal branding plays into luxury purchases. Basically, we didn’t just want to hop on trends—we wanted to create content that felt fresh and had staying power.
With a solid strategy in place, we built a content calendar that kept Solstice consistently in front of the right audience. We lined up models, mapped out shots, and crafted a modern approach to luxury watches—one that spoke to a new generation of buyers. The goal? Make high-end timepieces feel aspirational but not out of reach, classic but not outdated. Because let’s be honest—if you’re selling a watch in 2025, you better be able to make it look cool on TikTok.
POSTING
Once the content was live, the real work began. Over three months, we closely monitored analytics, adapting our strategy in real-time to maximize engagement and sales. Every post gave us new insights—what sounds performed best, which hooks grabbed attention, and how different formats resonated with potential buyers. Instead of sticking to a rigid plan, we adjusted constantly, making sure Solstice stayed ahead of TikTok’s ever-changing trends.
The results spoke for themselves:
200,000+ product views, putting Solstice Watches in front of a massive audience
1,700+ link clicks to their Amazon storefront, turning interest into action
An ultra-low $0.20 CPC, proving the power of smart, trend-driven marketing
80% unique viewership, ensuring the brand wasn’t just preaching to the same crowd but constantly reaching fresh eyes
By staying agile and data-driven, we didn’t just create content—we built a sustainable TikTok strategy that kept Solstice Watches in front of the right people, time and time again.
Once the content was live, the real work began. Over three months, we closely monitored analytics, adapting our strategy in real-time to maximize engagement and sales. Every post gave us new insights—what sounds performed best, which hooks grabbed attention, and how different formats resonated with potential buyers. Instead of sticking to a rigid plan, we adjusted constantly, making sure Solstice stayed ahead of TikTok’s ever-changing trends.
The results spoke for themselves:
200,000+ product views, putting Solstice Watches in front of a massive audience
1,700+ link clicks to their Amazon storefront, turning interest into action
An ultra-low $0.20 CPC, proving the power of smart, trend-driven marketing
80% unique viewership, ensuring the brand wasn’t just preaching to the same crowd but constantly reaching fresh eyes
By staying agile and data-driven, we didn’t just create content—we built a sustainable TikTok strategy that kept Solstice Watches in front of the right people, time and time again.
Once the content was live, the real work began. Over three months, we closely monitored analytics, adapting our strategy in real-time to maximize engagement and sales. Every post gave us new insights—what sounds performed best, which hooks grabbed attention, and how different formats resonated with potential buyers. Instead of sticking to a rigid plan, we adjusted constantly, making sure Solstice stayed ahead of TikTok’s ever-changing trends.
The results spoke for themselves:
200,000+ product views, putting Solstice Watches in front of a massive audience
1,700+ link clicks to their Amazon storefront, turning interest into action
An ultra-low $0.20 CPC, proving the power of smart, trend-driven marketing
80% unique viewership, ensuring the brand wasn’t just preaching to the same crowd but constantly reaching fresh eyes
By staying agile and data-driven, we didn’t just create content—we built a sustainable TikTok strategy that kept Solstice Watches in front of the right people, time and time again.
ANALYSIS
With three months of content and a wealth of data at our fingertips, it was time to break down what worked, why it worked, and how it could be scaled. We didn’t just glance at the numbers—we dissected them, looking at engagement rates, click-through performance, audience retention, and conversion trends to paint a clear picture of the campaign’s success.
Key insights emerged: our strongest-performing videos leaned into storytelling and aspirational lifestyle branding, proving that luxury buyers on TikTok respond to more than just flashy product shots. The low $0.20 CPC reinforced that our content strategy was not only engaging but also cost-effective, maximizing Solstice’s ad spend without wasted impressions. And with 80% unique viewership, we ensured that the brand was consistently expanding its reach rather than cycling through the same audience.
With three months of content and a wealth of data at our fingertips, it was time to break down what worked, why it worked, and how it could be scaled. We didn’t just glance at the numbers—we dissected them, looking at engagement rates, click-through performance, audience retention, and conversion trends to paint a clear picture of the campaign’s success.
Key insights emerged: our strongest-performing videos leaned into storytelling and aspirational lifestyle branding, proving that luxury buyers on TikTok respond to more than just flashy product shots. The low $0.20 CPC reinforced that our content strategy was not only engaging but also cost-effective, maximizing Solstice’s ad spend without wasted impressions. And with 80% unique viewership, we ensured that the brand was consistently expanding its reach rather than cycling through the same audience.
With three months of content and a wealth of data at our fingertips, it was time to break down what worked, why it worked, and how it could be scaled. We didn’t just glance at the numbers—we dissected them, looking at engagement rates, click-through performance, audience retention, and conversion trends to paint a clear picture of the campaign’s success.
Key insights emerged: our strongest-performing videos leaned into storytelling and aspirational lifestyle branding, proving that luxury buyers on TikTok respond to more than just flashy product shots. The low $0.20 CPC reinforced that our content strategy was not only engaging but also cost-effective, maximizing Solstice’s ad spend without wasted impressions. And with 80% unique viewership, we ensured that the brand was consistently expanding its reach rather than cycling through the same audience.
SOLUTIONS
Beyond the numbers, we translated these findings into actionable takeaways for Solstice, helping them refine their long-term digital strategy. The campaign didn’t just generate views—it provided a clear roadmap for sustained growth in a rapidly evolving digital landscape.
Beyond the numbers, we translated these findings into actionable takeaways for Solstice, helping them refine their long-term digital strategy. The campaign didn’t just generate views—it provided a clear roadmap for sustained growth in a rapidly evolving digital landscape.
Beyond the numbers, we translated these findings into actionable takeaways for Solstice, helping them refine their long-term digital strategy. The campaign didn’t just generate views—it provided a clear roadmap for sustained growth in a rapidly evolving digital landscape.
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