Content Creation:

• We employed our entire videography team to create high-quality content for Ego Athletica.

• We scouted, recruited, and contracted with new models that fit Ego Athletica's aesthetic.

• We filmed with our models, capturing great shots of the gear in action.

• Our team edited the videos to be above the industry standard of satisfaction, both stopping scrolls and driving clicks to their page.

• We reviewed the content prior to posting to ensure it is up to our exceptional standards. Any adjustments that were needed are made promptly and before the expected posting start date.

• Due to a trend seen on TikTok, we modified our agreement to include two carousel-based posts to help with reach (which averaged approx. 30% engagement)

Page Creation / Access:

• We signed into the Ego Athletica fitness page and began setting up a new click-generating bio and a strict posting schedule managed by our team.

Page Management

• We've managed the page for two months, now moving into our third month, acquiring confidence-inspiring results.

• We followed a strict posting schedule to ensure the algorithm was on our side and enabled statistically chosen hashtags and sounds.

• We targeted broadly the first month, prioritizing generic, gym-oriented content to help categorize their account in the algorithm.

• We targeted the second month based on results shown from the algorithm to help drive clicks to the TikTok Shop page.

• We maintained consistent communication with the two owners and Instagram-based social media manager for Ego Athletica - allowing for easy access to our team, processes, and goals.